Motional emf in EH and FG = 0 as v→∣∣I→
Motional emf in EF is e1=(aB0y)(a)v=B0yv
Similarly, motional emf in GH will be
e2={aB0(y+a)}(a)(v)=B0(y+a)v
Polarities of e1and e2 are shown in adjoining figures.

So the net emf is
e=e2−e1e=B0av
i=Re=RB0av

FEF=(RB0av)(a)(aB0y) (downwards)
FGH=(RB0av)(a)(aB0(y+a))
FGH=(RB02av)(y+a) (upwards)
Net Lorentz force on the loop
Fnet=FGH−FEF=RB02a2v
F=RB02a2v